No. 1 in France in published surveys, reflecting 80 years of experience

Extensive experience in opinion polls and market research for the industry

A pioneer in the opinion poll and market research market for 80 years, Ifop is today one of the leaders in its sector. Structured around 6 areas of expertise (Opinion and Corporate Strategy, Consumer-Retail, Beauty, Services, Media & Digital, Health and Luxury),

Dentressangle acquires a majority shareholding in Ifop in 2016

The company posted annual revenue of €30 million and joined subsidiary A+A Research to form Dentressangle’s research division

“This is a growth plan based on business complementarity between A+A Research and Ifop, both backed by solid reputations in their respective markets. Under this transaction, both companies will combine forces in order to reach critical mass, enabling them to meet the challenges of international expansion and R&D in Big Data”

Pierre Pigeon

Chairman of A+A


Key figures

creation of Ifop

Dentressangle acquires majority shareholding

in revenue